We are committed to transparency, privacy and security of your customers' data throughout the entire interaction process with our website and application. In order for you to better understand what information we collect and how we use, store or delete it, we detail our Privacy Policy below.
Customer registration data is not disclosed to third parties, except when necessary for the processing process. delivery, for collection or participation in promotions requested by customers. Your personal data is essential for the order to arrive safely at your home, according to the stipulated delivery time.
In order to facilitate the understanding of our Privacy Policy, we present a summary:
Our role in data processing: Predominantly controller
Type of personal information collected: We collect the information that the Customer provides when registering and creating an account in “My Account” on our website and app.
For what purpose do we use your personal data?
- To deliver purchased products or services;
- To keep you informed about the status of your order;
- To coordinate with partners the delivery or availability of services;
- To carry out exchanges;
- To send communications about services and provide a better Customer experience.
Your rights
The General Data Protection Law (LGPD) gives the Customer the right to request from our website, at any time, through a formal request, information regarding the data processed.
For the Policy of Privacy is well understood, it is essential to clarify some important concepts:
- Customer – any natural person who purchases products or services on the website and application;
- Personal data – any information relating to a person that identifies that person or that, used in combination with other processed information, identifies an individual. Furthermore, any information through which it is possible to identify a person or contact them.
- Processing of personal data – personal data processing is considered to be the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, elimination, evaluation or control of information, communication, transfer, dissemination or extraction of data from natural persons.
- Data holder – any natural person who has their personal data processed by our website;
- Purpose – what we want to achieve with the processing of personal data.
- Necessity – The processing of personal data must be limited to the minimum necessary for the intended purpose. In other words, it must be pertinent, proportional and not excessive.
- Consent – clear and objective authorization that the holder gives for the processing of their personal data for a previously stipulated purpose. After giving consent, you can revoke it at any time. Revocation does not cancel previously carried out processing.
1. Who does this Privacy Policy apply to?
Applies to all customers of our website, including website and application, who in any way have their personal data processed by us.
2. What type of personal information do we collect and use?
Our website collects and stores the following types of information:
Information you provide to us: our website collects information from the Customer in several ways: create an account and provide data in “My Account”; places an order or purchases one of the services offered by the website or application; when you interact with Customer Service; when participating in surveys or marketing promotions, etc. The information that may be requested includes: full name, email, CPF, date of birth, gender, address, telephone numbers and credit card number.
Information collected automatically by our website: we collect and store certain information whenever the Customer interacts with us. For example, we use cookies and obtain information when your browser accesses our website; when you click on ads, partner emails, and other content provided by us on other sites.
Information collected by mobile device: when you download or use our application, we may receive data about your location and your mobile device. We may use this information to offer personalized content, such as advertisements, search results and others. Most mobile devices allow you to turn off location services.
Information collected from other sources:
public sources (e.g. demographic data);
o credit agencies or bodies (e.g. credit reports/checks);
data providers (e.g. demographic data related to online advertising and based on the Customer's interests).
3. Why do we ask for your personal data?
The data is needed to:
to deliver the purchased products or contracted service;
optimize your interaction with us;
to ensure the security of the website, its application and the data it processes;
inform the Customer about offers and publicize our services;
to comply with legal obligations;
administrative and management purposes.
Providing data allows:
to deliver the purchased products or services;
carry out the process of exchanging or returning products, within the period established by the CDC (Consumer Protection Code);/p>
send updates on order status and service communications;
coordinate with partners the delivery or availability of services;
to provide services tailored to the Customer’s needs;
improve customers’ shopping experience on our website;
carry out market analysis and research;
keeping the Customer informed about the products and services we offer;
perform targeted online advertising;
prevent, detect and investigate activities that do not comply with our Code of Conduct or that are prohibited or illegal;
improve our website, products and services.
Our website uses legal bases, which may vary according to the purpose of collection, to process customers' personal data. The storage period may change depending on the legal basis applicable to each situation and the purpose.
3.1 Marketing services
Marketing services are offered through free communications about offers, services and products addressed to the Customer, related to their profile on the website and purchases they have made. This service covers emails, SMS and WhatsApp. It is worth mentioning that the Customer can cancel the service at any time by accessing “My Account”.
4. Who do we share your data with?
The information collected will only be shared when necessary: (i) to adequately provide the services covered by its activities with partner companies; (ii) protection in case of conflict; (iii) upon judicial decision or request from a competent authority; (iv) with companies that provide technological and operational infrastructure, such as payment intermediary companies and information storage service providers.
5. International data transfer
As the internet is a global environment, certain services offered by our website may require the transfer of your data to other countries.
In these cases, the data is processed in accordance with the LGPD (General Data Protection Law) and other protection legislation. We take security measures in accordance with our policies and adopt standard clauses in contracts with suppliers and service providers.
By browsing our website, application and/or communicating with us, you agree to the processing of your information, including international data transfer, when necessary. We take steps to ensure that any information collected is treated securely, in accordance with data protection standards and in accordance with this Privacy Policy.
6. How long do we store personal information?
We store Customer information in accordance with the prescription rules of Brazilian law.
7. What are the data subject's rights?
As soon as the LGPD comes into force, the holder of personal data will have the right to obtain from our website, at any time, upon formal request, information regarding their data.
Our website will have 15 days to respond to requests from holders. Requests will be analyzed as provided for in current legislation and, for legal reasons, some requests may not be met.
Data holders, according to the text of the LGPD, can exercise their rights through:
I - confirmation of the existence of treatment;
II - access to data;
III - correction of incomplete, inaccurate or outdated data;
IV - anonymization, blocking or elimination of unnecessary, excessive or processed data that does not comply with the provisions of this Law;
V - portability of data to another service or product provider, upon express request, in accordance with the regulations of the national authority, observing commercial and industrial secrets;
VI - deletion of personal data processed with the holder’s consent;
VII - information on public and private entities with which the controller shared data use;
VIII - information about the possibility of not providing consent and the consequences of refusal;
IX - revocation of consent.
8. How to exercise your rights?
You can exercise your rights by accessing the “Policy and Privacy” section, available on our website. Additionally, you can get in touch.
To change your preferences regarding notifications (including marketing communications) at any time, you can access "My Account". If you do not wish to receive marketing communications from us, you can also unsubscribe by clicking on the link sent in the marketing email.
9. Can children shop on our website?
Our website sells products for children, but they must be purchased by adults. If you are under 18, you will need to make the purchase with a parent or guardian.
10. Cookies and similar technologies
Cookies are small data files that are placed on your computer or other devices (such as 'smartphones' or 'tablets') while you browse the website.
We use cookies, pixels and other technologies (collectively, "cookies") to recognize your browser or device, learn more about your interests, provide essential features and services, and to:
- track your preferences to only send ads that interest you. You can set your preferences through your account;
- track the items stored in your shopping cart;
- carrying out research and diagnostics to improve content, products and services;
- prevent fraudulent activities;
- improve security.
If you block or reject our cookies, you will not be able to add items to your shopping cart, proceed to checkout, or use our products and services that require you to log in.
Click on "Help" in your browser settings to find out how to prevent it from accepting cookies and to be notified when you receive new ones; to see when they expire and to disable them. In the links below you will find more details on how to disable cookies in the most popular browsers:
- Google Chrome
- Mozilla Firefox
- Safari
- Internet Explorer
- Microsoft Edge
- Opera
11. How can you keep your personal information safe?
Our website uses the best security protocols to preserve the privacy of Customer data, but also recommends individual protection measures.
To maintain the security and protection of your personal data provided during registration or purchases, under no circumstances should your login and password be shared with third parties. Furthermore, when accessing your registration through “My Account”, especially on public computers, make sure you log out of your account to prevent unauthorized people from accessing and using the information without your knowledge.
We do not request personal data by phone, WhatsApp, SMS or email. Under no circumstances should they be provided, as this could be an attempt at misuse.
For more information, you can consult our Safety Guide.
12. Other important information about data protection
If any changes are made to our Privacy Policy, you will receive an email.
13. How do I contact our website's data protection officer?
The data protection officer is the responsible person chosen by our website to act as a communication channel between the controller, data subjects and the National Data Protection Authority (ANPD), when it is formalized. Any questions can be sent to the email sac@purea.com.br
14. Legislation and forum
This policy will be governed, interpreted and executed in accordance with the Laws of the Federative Republic of Brazil, especially Law No. 13,709/2018, regardless of the Laws of other states or countries, with the Customer's home jurisdiction being competent to resolve any doubt arising from this document.